THE POWER OF AN IDEA

Manny Lumba and his creation, the Jollibee mascot

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THE POWER OF AN IDEA

Manny Lumba was the man behind the creation of Jollibee, now a fastfood chain that originated in the Philippines . In 1978, the Tan brothers/family (?) approached him concerning their ice cream parlor which was then making insignificant bottom line. Prior to this, Manny worked for the Philippines office of McCann Erickson, a multi-national advertising company, which counted Unilever, Coca-Cola, Malaysian Airlines, among its accounts. Still before his stint with McCann, he worked as advertising manager with Nestle’s Philippines office with respect to the promotions, advertising, media, merchandising and public relations requirements of such brands as Nescafe, Milo, Nestum, Pelargon, Lactogen, Milkmaid, Alpine, Nestle’s chocolate bars, Nestle’s Thick Cream, etc.

As the first management consultant for the Tan family’s business, Manny invented the brandnames “Jollibee”, "Chickenjoy," "Yumburger," and conceptualized the Jollibee mascot, a bee with human attributes. He won their approval to re-configure and transform their business from an ice cream parlor to a hamburger chain.

Many years ago, Manny was reading his young daughter’s comic books when he conceptualized the Jollibee mascot. Since Manny could not draw, he engaged Jimmy and Oggie of Marc Advertising to flesh out in cartoonized graphics the concept of a bee on his mind. He instructed them in detail how the cartoon character would look---chef’s hat, white gloves, round head, sparkling eyes, red dinner jacket with vest, wings and all. He used the bee in his first Jollibee tv blockbuster commercial which told in animated cartoon of a king who got so sick he couldn’t eat for loss of appetite. When hope seemed all but gone, Jollibee flew into his palace and brought him "yumburger." This brought him back to health to the delight and relief of his subjects. The tv commercial was also Manny’s own original.

Now from humble beginnings, Jollibee has become a multinational company, the number one fastfood chain in the Philippines , beating MacDonalds. Thanks in part to Manny Lumba, for making the initial long term growth and development as well as marketing strategies, including the development and integration of a Jollibee corporate culture, a far cry from the mom-and-pop operation that the company once was.

To this accolade, Manny says “I was a small cog in the Jollibee machine. Tony Tan made it happen. A few years ago, Tony Tan won the much-coveted Entrepreneur of the Year Award.

Ultimately of course, for something as good as this, God must have been behind us more than any one realized.”

It was Karl Marx, the originator of the concept of Communism, who said: "An idea whose time has come cannot be stopped." Also, Albert Einstein said: "If at first your idea doesn't seem absurd, then it has no hope."

Folks, it's all about the idea in your head. We all have ideas, but the problem is we do not put these ideas out, which sends these ideas to naught. Cocacola was just an idea in the beginning. Now, Cocacola is all over the world. I would not be surprised it may now be in the planet Venus. Electricity, which is the greatest invention of all times, was an idea. And Microsoft windows, which made Bill Gates a multi-billionaire, was simply an idea in Bill Gates's head.

SuperMindsSystems was an idea and now many people already know about it and participate in the Saturday Live teleconference call. And SMS will fill the world around. The day will come SMS will be in the planet Mars. Futuristic, hah!

Let your ideas come out and turn into a concept. I think, for me anyway, the greatest concept is religion. Roman Catholicism is definitely more powerful than Communism. Both were concepts.

Don't die without getting your ideas out. Les Brown said, "The richest place in the world is the cemetery. It's there where ideas are buried, books that have not been written lie down dormant, and dreams unfulfilled occupy the entirety of the cemetery."

It's really up to you. Like Manny Lumba, he went to work with his ideas. Filipinos were not a hamburger eating people but he made them eat the yumburger. Manny, as per the Ayudtudized philosophy, "CULTURIZED A CULTURE."

Through my JASE Lectures, I am on the road to culturizing a culture among the youth called the SUPERMINDSSYSTEMS, a group of 17 to 22 years old young people on their way to becoming millionaires before the age of 30.

If you want to join the supermindssystems youth, please send me an email at: drjohnayudtud@yahoo.com.